PRIVACY POLICY

Baby Proof SA respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what personal information we collect when you use the Baby Proof website, how we use it, when it may be shared with third parties, and the steps we take to protect it.

This policy applies to personal information collected through our website, online shop, customer enquiries and orders.

Baby Proof processes personal information in accordance with applicable South African privacy laws, including the Protection of Personal Information Act, 2013 (POPIA).

WHAT PERSONAL INFORMATION WE COLLECT

Depending on how you use our website, we may collect information such as:

Your name and surname;
Billing and delivery addresses;
Email address;
Telephone or mobile number;
Order and transaction information;
Information you provide when contacting us;
Account information, where you create an account;
Product reviews or comments you choose to submit; and
Technical information collected through cookies and similar website technologies.

We only collect information that is reasonably necessary for the purposes described in this Privacy Policy or as otherwise permitted by law.

WHEN YOU CREATE AN ACCOUNT

If you create an account on our website, we may store your name, contact details, billing and delivery addresses and account information.

This allows you to:

Complete future purchases more easily;
View your order history;
Manage your account; and
Receive information relating to your orders and account.

You are responsible for keeping your account login details confidential.

WHEN YOU PLACE AN ORDER

When you purchase products from Baby Proof, we collect the information necessary to process and fulfil your order.

This may include:

Your name;
Billing address;
Delivery address;
Email address;
Telephone number;
Products purchased;
Order and transaction details; and
Payment-related information required to process your payment.

Baby Proof does not store your full credit or debit card details on our website.
Payment information is processed through the applicable payment gateway.

HOW WE USE YOUR INFORMATION

We may use your personal information to:

Process and fulfil your orders;
Arrange delivery of your purchases;
Process payments and refunds;
Communicate with you regarding your orders;
Respond to enquiries, complaints and customer service requests;
Manage your customer account;
Prevent fraud and protect the security of our website;
Maintain our business and accounting records;
Comply with legal and regulatory obligations; and
Send marketing communications where you have provided the required consent or where otherwise permitted by law.

We do not use your personal information for purposes that are incompatible with the purpose for which it was collected unless permitted or required by law.

COOKIES

Our website uses cookies and similar technologies to provide essential website functionality and improve your browsing experience.

Cookies may be used to:

Remember items in your shopping basket;
Keep you logged into your account;
Remember certain preferences;
Help us understand how visitors use our website; and
Support website functionality and security.

You can adjust your browser settings to manage or block cookies. Please note that disabling certain cookies may affect the functionality of the website or online shop.

PAYMENT INFORMATION

Online payments are processed through our approved payment service providers.

Baby Proof currently uses YOCO and Payfast for online payment processing.

Payment providers may receive information necessary to process your transaction, such as your name, billing information, order details and transaction amount.

Your payment information is handled in accordance with the relevant payment provider’s privacy and security practices.

For more information, please refer to our Secure Shopping page.

DELIVERY INFORMATION

We may share the information necessary to deliver your order with our courier service providers.

This may include your name, delivery address, telephone number and information required to contact you regarding delivery.

Baby Proof uses third-party courier services, including Fastway Couriers, for deliveries.

Courier companies process personal information in accordance with their own privacy policies and applicable laws.

INFORMATION SHARED WITH THIRD PARTIES

Baby Proof does not sell your personal information to third parties.

We may share personal information with trusted service providers where this is necessary to operate our business and provide services to you.

These may include:

Payment service providers;
Courier and delivery companies;
Website hosting and technical service providers;
Accounting or professional service providers where required; and
Government, regulatory or law-enforcement authorities where disclosure is required or permitted by law.

Third parties will only receive information that is reasonably necessary for the relevant purpose.

HOW WE PROTECT YOUR INFORMATION

We take reasonable and appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Our website uses security measures such as SSL/TLS encryption and other appropriate website security controls.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

If we become aware of a security compromise involving personal information, we will take the appropriate steps required by applicable law.

HOW LONG WE KEEP YOUR INFORMATION

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, or for as long as required by applicable law.

For example, information relating to orders and financial transactions may need to be retained for accounting, tax, legal and business-record purposes.

When personal information is no longer required, we will take reasonable steps to securely delete, destroy or de-identify it where appropriate.

YOUR PRIVACY RIGHTS

Subject to applicable law, you may have the right to:

Ask whether we hold personal information about you;
Request access to personal information we hold about you;
Request correction of inaccurate or incomplete information;
Object to certain forms of processing;
Request deletion of personal information where legally applicable; and
Withdraw consent where processing is based on consent.

If you believe that information we hold about you is incorrect or incomplete, please contact us so that we can correct it.

DIRECT MARKETING

We may send promotional or marketing communications where you have provided the required consent or where otherwise permitted by applicable law.

You may unsubscribe from marketing communications at any time by following the unsubscribe instructions provided in the communication or by contacting Baby Proof.

Order confirmations, delivery notifications and other necessary service communications are not considered promotional marketing communications.

CHILDREN’S INFORMATION

The Baby Proof website is intended for use by adults and is not directed at children.

We do not knowingly collect personal information directly from children for the purpose of creating customer accounts or processing online purchases.

If you believe that a child has provided personal information to us unnecessarily, please contact us so that we can investigate and take appropriate action.

LINKS TO OTHER WEBSITES

Our website may contain links to third-party websites that may provide useful information, including childproofing and safety resources.

Once you leave the Baby Proof website, the third-party website’s own privacy policy and terms will apply.

Baby Proof does not control the privacy practices, security or content of third-party websites and cannot accept responsibility for their handling of personal information.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

UPDATING YOUR INFORMATION

If you believe that any personal information we hold about you is incorrect or incomplete, please contact us.

We will take reasonable steps to correct information that is inaccurate or incomplete.

You can contact Baby Proof through our Contact Us page.

CHANGES TO THIS PRIVACY POLICY

Baby Proof may update this Privacy Policy from time to time to reflect changes to our website, business practices, technology or applicable legal requirements.

The latest version will always be published on this page.

We recommend checking this page periodically for any updates.

CONTACT US

If you have any questions about this Privacy Policy, how we process your personal information, or wish to exercise any applicable privacy rights, please contact Baby Proof through our Contact Us page.

Last Updated: August 2026

BABY PROOF SERVICE T&C'S